The Web 2.0revolutionizes in introducing people to social networking sites, blogs, wikisand video sharing sites. These new tools and technologies are now used for adeveloping concept of marketing called inbound marketing.
Inbound marketingstrategies focuses on the usage of Web 2.0 tools and techniques for marketingtheir products and services while socially interacting with their customers ortargeted audience. This marketing strategy use “SEO(search engine optimization) marketing, blogging, social networking sites andviral campaigns”. The popular inbound marketing techniques include “referralsand brand searches, free tools and trials, organic search engine optimization,blogging, email newsletters, webinars, pay-per-click advertising, sponsorships”.This strategy is “quick, efficient and result oriented”.
Lisa Almeida in her article, UnderstandingOutbound vs. Inbound Marketing, describes the advantages of aninbound marketing strategy.
“Not onlyis inbound marketing more polite, it produces better results because:
- The relationship factor leads to higher … client conversion
- The loyalty factor leads to more repeat sales
- The methods for implementing it are far less expensive than traditional outbound methods
- It’s highly track-able so you can easily adjust to improved results
- There are a lot of easy to use, ready-made tools for the technically challenged.”
As further discussed in an article inecrowds.com:
“With reference to “Adam Needles’ blog"The InboundMarketing/Marketing Content Management Crowd – A Fourth Camp?,"the previously disparate worlds of managing web content, creating marketingmaterials, SEO optimization, and Web 2.0 communities are converging into whathe's dubbed the "fourth camp," an interactive, user inquiry-drivenmarketing realm where prospects come to YOU. This "fourth camp" ismarked by companies focused on offering solutions that are two-fold: creatingand managing dynamic site content, and optimizing that content to increase thelikelihood of interested and relevant prospects finding it.”
Gone are the days when just followingprotocol was all that was needed for a job to be done… It is now a world whereyou have to make opportunities come your way to take a lead and win the race…Itis now a world of “connecting to people”….
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