You love it…you hateit….but you just can’t ignore it anymore….twitter is here to stay……..It isabsolutely the most happening thing in the social networking world…
Its phenomenal successis still going strong….
Even without acommercial model and not making any money, Twitter is the latest buzzword amongthe marketers.
Even in recessionhit times, Twitter is defying expectations with a 1,382 per cent growth in usernumbers in February, along with $35 million (£23m) in new venture capital thisyear.
With the hype of140 characters limit and an infatuated media, the micro blog has more than 17million users already.
From the point ofimportance for an online marketer, twitter opens up a new avenue for “easy,timely and open communications”. It is important to market yourself as competitivenessin the Internet marketing world increases by every second. It is very importantto be found and stand out.
Some brands havealready started using twitter for marketing purposes.
In an interviewwith Hashem Bajwa, a columnist in revolution magazine, Biz Stone, one of the cofounders of Twitter, says, “Comcast, JetBlue and WholeFoods use Twittereffectively by approaching the process as a hybrid between customer service andmarketing. The successful brands understand that every interaction with acustomer is an opportunity - even if they are initially unhappy.” He adds,“Engaging with followers using replies and being mindful or sparing when itcomes to self-promotion seems to be the way to go.”
Twitter can add realvalue to branding through online marketing. Mr. Stone says, “Twitter can bringan authentic voice to a brand in a timely manner. The trend toward openness incommunications extends to other areas. Twitter lowers the barrier of entry forbrands and companies and provides an intimate, immediate connection.”
Biz Stone furtheradded during the interview that they want to build on the quality of the brandbefore venturing into the profitable aspect of the enterprise. “We don't want to find success early onlyto fall apart later because we haven't grown up right,” explains Stone.
Even though thecommercial plan of twitter is vague and is yet to win the votes of the Internetmarketing gurus, but still there seems to be ample opportunity of subtlemarketing of your brands…..Just be to the point and get branded…
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